Jo Malone London
Wild Bluebell
With Wild Bluebell, Jo Malone London composes a luminous and delicate floral fragrance. It opens on bluebell, reveals persimmon and lily of the valley at its heart and rests on a base of white musk.
Main accords
Pyramid & evolution
Unofficial sources Data drawn from unofficial sources, not from the house: this pyramid (like the year and gender shown) may contain discrepancies.
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Opening First minutes
Bluebell
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Heart ~30 min to 2 h
Persimmon · Lily of the valley
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Base Several hours
White musk
What its composition says
- Only 4 materials declared, against 7.6 on average in the catalogue: the formula is tight.
- 2 materials in the heart, against 1 on top and 1 in the base: the heart carries the composition.
- Persimmon: a niche material, declared by only 2 of the 1,980 perfumes analysed in the catalogue.
- White musk: conversely, one of the most widely used materials in the catalogue — 50% of the analysed perfumes contain it.
Frequencies measured on the Olfact catalogue only.
Scent profile
Estimates derived from the composition — not measured.
Wear time
Low
3 to 5 h estimated on skin
Projection
Intimate
stays close to the skin
Ideal seasons
Time of day
Versatile, from mid-season to sunny days (15–25 °C / 59–77 °F).
Ideal occasions
- Office & everyday Measured enough not to overwhelm a closed space or a meeting.
Who is it for?
Rather designed for those who like an elegant, romantic floral heart.
Strengths
- Great versatility: goes from the office to dinner without a false note.
- A legible, recognisable signature, without clutter.
The success of Wild Bluebell by Jo Malone London comes down to its versatility: an easy-going signature that finds its place from morning to night without ever clashing.
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