Because It's You — Giorgio Armani
Giorgio Armani

Because It's You

  • For women
  • Eau de Parfum
  • 2018

With Because It's You, Giorgio Armani composes a deep and refined woody fragrance. It opens on raspberry and mandarin, reveals peony and freesia at its heart and rests on a base of vanilla and patchouli.

Main accords

Pyramid & evolution

Unofficial sources Data drawn from unofficial sources, not from the house: this pyramid (like the year and gender shown) may contain discrepancies.

  1. Opening First minutes

    Raspberry · Mandarin

  2. Heart ~30 min to 2 h

    Peony · Freesia

  3. Base Several hours

    Vanilla · Patchouli

What its composition says

  • 2 materials on top, 2 in the heart, 2 in the base: the three stages are of comparable size.
  • Freesia: barely 3.1% of the catalogue contains it, which makes it the rarest material in its palette.
  • Vanilla: conversely, a material of the common core — 35% of the catalogue contains it.
  • Floral, gourmand, fruity, citrus and woody: 5 registers of raw materials share its palette, with floral supplying 2 of 6.

Frequencies measured on the Olfact catalogue only.

Scent profile

Estimates derived from the composition — not measured.

Wear time Good
7 to 9 h estimated on skin
Projection Generous
fills a room

Ideal seasons

  • Spring
  • Summer
  • Autumn
  • Winter

Time of day

  • Day
  • Evening

At ease in mild weather, 15 to 22 °C (59 to 72 °F).

The success of Because It's You by Giorgio Armani comes down to its versatility: an easy-going signature that finds its place from morning to night without ever clashing.

Our picks

  • Shares 4 accords, including woody — from the same house.

  • Shares 4 accords, including woody — from the same house.

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Pit Because It's You against its rivals

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